VIDEO: Kobe Bryant featured in Nike commercial titled, “Don’t Love me. Hate me”

Kobe Bryant is back again with another brilliant commercial. This ad shows the side of Kobe that everyone has come to know and love/hate. The black and white cameos, the serious and hushed tones in his voice, and the highlights in the background. He’s the guy that feeds off of everyone’s hate and he loves to shut crowds down in victory. That cold-blooded, killer mentality on the court is what gets personified through this video. He doesn’t want you to love him for his legacy, he wants you to hate him because he set the bar so high that it will only push you to levels you never thought were possible. His level success is going to push anyone who wants to be mentioned in the same realm to work even harder than he did. So, hate him, don’t love him.