Today, international sports and lifestyle brand, New Era Cap Co., Inc. commemorates 100 years of being the true authentic cap on and off the field. From creating fashionable Gatsby-style hats in the 1920’s to the invention of the New Era 59FIFTY fitted cap in the 1950’s to the crowning of our next generation of professional athletes in the 1990’s – many of those who have achieved greatness and changed history have worn New Era. The New Era centennial will celebrate these moments in history, as well as shine light on the future of the brand through special product, marketing, retail displays and digital content.
“As the fourth-generation owner, it’s a great honor to celebrate 100 years of New Era Cap and the legacy started by my great grandfather Ehrhardt Koch. With humble beginnings in Buffalo, NY, where we still proudly call home to our global headquarters, the company has evolved from a small headwear company into a premier international lifestyle brand that includes apparel and accessories,” said Chris Koch, President and CEO of New Era Cap. “We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”
In honor of the anniversary, New Era will launch special collections featuring new designs, product collaborations and re-issues of classic caps and apparel throughout the year. The collections will also celebrate the future of New Era through global partnerships with legendary fashion brands Helmut Lang, Yohji Yamamoto, Levi’s and Havaianas; visual artist Daniel Arsham; contemporary furniture brand Modernica; watch brand Casio G-SHOCK; and the brand’s first-ever circular economy product with Pentatonic.
As part of the centennial year, New Era will also partner with the Buffalo History Museum to present the first comprehensive exhibit for the brand. Opening in Buffalo, NY late Fall 2020, the exhibit will feature never-before-seen artifacts from the brand’s archives – showcasing over 150 pieces from its 100-year history tracing back to the first Gatsby-style hat to the first baseball hat worn on the field to the first international apparel collection.