Stephen Curry inks massive extension with Under Armour

Stephen Curry
Photo via: Getty Images

Earlier this summer, we saw Houston Rockets guard James Harden ink a massive 13-year, $200 million contract with Adidas. Now the Golden State Warriors’ Stephen Curry, who edged Harden out for the MVP award and eliminated his Rockets from the playoffs in the Western Conference Finals, is on his way to a mammoth deal with Under Armour. Curry’s extension was announced via a press release from UA. 

Stephen Curry made a surprise appearance at Under Armour’s Global Headquarters in Baltimore today to join Founder and CEO Kevin Plank in announcing the extension of his partnership with the brand through 2024. In 2015, Curry established himself as one of the game’s best players, capturing the league MVP award and leading the Golden State Warriors to their first championship in 40 years.

“Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, EVP, Global Marketing. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”

“Under Armour has felt like family since day one,” said Curry. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond.

According to Darren Rovell of ESPN, Curry’s new deal includes equity stake in Under Armour.

Curry joined Under Armour two years ago after Nike did not match on a contract worth less than $4 million a year. Since then Curry has ascended to basketball superstardom, becoming one of the most recognizable faces in the game today. Curry, along with marquee athletes Tom Brady and Jordan Spieth have helped to propel Under Armour to heights that that were previously unreached, and the fact that they hit their all-time high stock price yesterday gives credence to that notion. 

Curry’s second signature Under Armour shoe, the “Curry 2” will hit shelves in the U.S. on Oct. 24. 



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