NBA intros 2018 NBA Playoffs with “Street” campaign

The 2018 NBA Playoffs begins Saturday and the NBA has created their “Street” promo to create anticipation for great playoff basketball.

The voiceover opens with, “It’s the NBA Playoffs, and many cities are anxiously awaiting to see which one gets to celebrate,” and the spot concludes with footage of some of the great championship parades — the ultimate payoff for winning an NBA championship.

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