Collins is the first athlete to officially sign with the platform.
Rutgers Prep senior guard Jadin Collins has signed a name, image and likeness (NIL) deal with multimedia brand Basketball Society. The partnership names Collins as its first athlete brand influencer for selective campaigns and social media collaborations as well as other endeavors. Collins is being featured in the documentary “So Be It: The Rise of Jadin” presented by Basketball Society in 2023.
Basketball Society founder Martin Soaries on signing Collins:
“Jadin represents what the brand stands for as a basketball player and a human being; unselfishness, enthusiasm, leadership, creativity, dedication, and a genuine care for society. I’m beyond proud to officially have him be part of this platform’s impact and legacy.”
Collins was named First Team All-Skyland Conference and Third Team All-State in his junior season after averaging 17 points, six rebounds, four assists and three steals per game. He is committed to play Division 1 basketball at Marist College on a full scholarship in 2023. Jadin holds a 3.78 GPA and is a Registered Member of the National Society of High School Scholars.
“It means a lot,” Collins said on the day of his signing. “Not just because it’s coming from someone that I cherish, just because this is a real life situation. This is future stuff. This is impactful in a lot of ways.”
Basketball Society was created by Soaries in 2014 and has organically evolved into a nationally recognized and credentialed independent media brand. Aside from building a social media following that reaches over 100,000 people monthly across all channels, Basketball Society has also hosted community events including camps and clinics for skills training development. The brand has featured some of the top high school and college basketball players in the country.
Collins believes who he naturally is helps make the partnership make sense.