PUMA has signed a multi-year partner deal to become the exclusive footwear and apparel partner of The Basketball Tournament, the 64-team summer basketball tournament and event with a $2 million grand prize that is broadcasted live on ESPN.
As part of the partnership, PUMA will offer an endorsement to any player that participates in TBT and signs and NBA contract the following year. 16 players from TBT signed NBA contracts following last year’s tournament. This year’s tournament is said to feature more than 50 players with NBA experience and a handful of players who competed in the NBA this past season.
From the founder and CEO of TBT, Jon Mugar:
“Partnering with an iconic brand like PUMA is a game changer. Not only do they have a massive global footprint, but they also value creativity, risk-taking and the idea of challenging the status quo. This partnership is perfect in so many ways, and will result in an even more memorable and unique experience for basketball fans and players alike.”
From PUMA’s Global Director of Brand and Marketing, Adam Petrick:
“TBT is a unique concept and a perfect tournament for us to get involved with as we kick off our re-entry into basketball. We want to shake things up within the sport, and this tournament does that and more by providing opportunities for previously unrecognized talent, and giving fans new ways to experience the game.”
The news comes on the heels of PUMA’s latest hot streak in the basketball world, after signing multiple rookies who were selected in the NBA Draft on Thursday night. Signees include the no. 1 overall pick DeAndre Ayton, no. 2 overall pick Marvin Bagley III, and no. 14 overall pick Michael Porter, Jr.
Jay-Z’s creative direction involvement with PUMA has also increased their buzz as of late. This new partnership is about to keep them in more of the public eye this summer and summers to come as The Basketball Tournament continues to grow.